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Century Battery Malaysia

by Century Battery Malaysia
911 views @ 27-Dec-2017


Century Motolite Battery Sdn. Bhd. (CMB) has been providing motorists with tough, reliable and efficient automotive batteries.

Your most trusted brand of automotive batteries.

For over 50 years, Century Motolite Battery Sdn. Bhd. (CMB) has been providing motorists with tough, reliable and efficient automotive batteries. Today, Century is one of the pioneer and most recognised automotive battery brands in Malaysia.

In 2006, Century Motolite Battery Sdn. Bhd. (CMB) was acquired by Philippine Batteries Incorporated (PBI), one of the largest and most modern battery manufacturing facilities in South-East Asia. With this partnership, CMB is now fully supported by a state-of-the-art, innovative manufacturing facility is housed in an 18-hectare fully integrated facility that produces world-class automotive batteries.

Our international presence with strong footholds in the Asia region offers a competitive edge to our dealers and our reach has widened to include sales offices at every major town to ensure prompt and efficient services.

In Malaysia, CMB has an extensive network of dealers throughout the Peninsula and East Malaysia and we also have an established foothold in the OEM market here. We are now supplying OEM batteries to the country’s major automotive car brands as well as the battery requirements of some of the government sectors.

At CMB, throughout our growth, we believe that long-lasting relationships are far more rewarding than short-term ones. That is why we value our customers and strive to upkeep the trust you have in our brand by giving you consistent quality products and services.

This, we believe will forge deeper, more profitable relationships that will stand the test of time and help move us forward into a bigger, brighter future.

Certified by SIRIM
We are committed to achieve quality in all areas in our pursuit of excellence – from products, training, processes, strategic marketing, customer service to innovative use of new technologies. We are privileged to be acknowledged for our efforts by the industry, partners, associates, dealers and especially our end-users.

We are the first and only battery brand in the industry to be certified by SIRIM. Our commitment to the highest standards of quality was further enhanced with certification by TUV Rheinland.

OEM Suppliers of Car Batteries for Leading Brands
CMB’s involvement in the OEM segment of the automotive industry is significant.  We are Original Equipment supplier to well-known marques including Proton, Perodua, Haval, Inokom, Hyundai and ISUZU, establishing new standards and choice that live up to our brand promise of all year round reliability! Below are some of the leading brands that we work with.


Engaging with Customers using innovative approaches

Brand Leadership
With a heritage of more than 50 years, we are a brand leader within the automotive battery industry. Some of the branding activities we have embarked on include outdoor advertising and social media initiatives to take our brand further. We are pleased that our online customer support programmes have gained traction. These integrated and innovative programmes generate greater confidence and interest in our company, products and services, leading to increase sales for our dealers.

We are focused on creating better products and programmes to engage both our customers and dealers to further our brand dominance.

Digital Media
We are the first in the industry to introduce free mobile apps for customer support. Our Battery Finder app assists customers to find suitable batteries for their vehicles while the Dealer Finder app helps identify the nearest dealer location. Besides offering convenience, these apps provide a ready advertising platform for our dealers.

We actively engage our consumers through a user-friendly website as well as through social media via Facebook. Our online presence has a broad reach that has significantly enhanced customer-brand relationship as well as increase brand awareness. Interacting with our end-users allows us to gather valuable feedback thus providing better leverage that immediately differentiates us from our competitors.

Market Leadership through Innovation

IT Innovation
As an industry leader, CMB has adopted the latest IT innovations such as the SAP Enterprise Resource Planning (ERP) system.  The system integrates internal and external management of information across our entire organisation covering finance, manufacturing, sales and service, customer relations, management and more.

In addition to improvement in organisational efficiency, our dealers too have benefitted from a faster response to their queries and needs. These initiatives have positively strengthened our position and market leadership in the industry.

Product Innovation
We are the FIRST and ONLY company to be certified by SIRIM for providing the longest warranty for our batteries in the country. This was made possible through innovative battery R & D and investing in new technologies. Within the growing diesel vehicles market segment the longest warranty for diesel batteries in Malaysia also from Century, which is a further testimony of our leadership in the industry.

Our Products
- Century Ultramax (MF)
- Century Continental (MF)
- Century Marathoner (MF)
- Century Hybrid (LM)
- Century Power (LM)

Other Classified Products