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Kith Café Robertson Quay
by Kith Café Robertson Quay1734 views @ 27-Sep-2017
Kith is where good coffee and delicious, fuss-free dishes rally in a compelling invitation, serving up simple, honest fare from the heart.
Named for our philosophy and intimate atmosphere, Kith is where good coffee and delicious, fuss-free dishes rally in a compelling invitation, serving up simple, honest fare from the heart. Kith is for those who enjoy the unbeatable combination of good coffee, food and company anywhere in the world.
Coffee
Designed to be sweet, heavy and rich, the Kith Blend is our unique selection of specialty beans from various renowned coffee regions. We rotate the blend origins from time to time as part of an ongoing fine-tuning process to achieve sustained consistency in the taste profile of our coffee. The resulting cuppa will always be smooth and thick-bodied with underlying tones of dark fruits and cocoa that finishes with an intense, lingering aftertaste.
Food
Our food menu consists of original recipes conceptualised by our own chefs, drawing upon their years of experience to come up with a selection of dishes that make use of the freshest ingredients for simple, hearty and wholly satisfying fare. With an in-house pastry kitchen and pizza bar, customers can look forward to a constantly-rotating menu of breads and pastries, along with daily crafted sandwich specials and pastas.
Identity
Three elements hold the Kith identity together; the shape, the texture and the signature.
The shape of the logo comes from the interestingly irregular shape of the current shop space, reduced to scale. The texture is a representation of the classical check pattern used to symbolize the fabric of a community that come together for a common purpose. A specially created font was created for the Kith signature; simple, strong, and sans unnecessary ornaments. The signature is the only primary element that will remain constant; over time both the shape and the texture elements will change in tandem with Kith’s growth.
Interior
It was not just a matter of coming up with a Kith Cafe, but creating a complete Kith experience. This meant no fancy lampshades, mass-manufactured furniture, or unnecessarily printed materials were to be used in its interior. Instead, the focus was on delivering an unassuming space that could support Kith’s honest philosophy and ethos.
The custom-made furniture for the seating area was designed to be flexible and movable, to break down personal space barriers and encourage customers to interact. To maximize floor space, most modular blocks can double as either a table or a bench; and even used to seat two people instead of one as needed. This way, the small space can accommodate a group of up to twenty.
Emphasis was also placed on relaying the sincerity and openness of the cafe: open wrought iron shelves openly display the storage of fresh produce and most of the outlet’s inventory. In line with the informal atmosphere, the space is adorned by one sole piece of “decoration” – a handwritten menu on the chalkboard wall, where old specials are casually wiped off with new ones scribbled on daily.
Corporate Branding
As we continue to build new communities of Kith lovers worldwide, we strive to preserve the quintessential Kith spirit while strengthening key offerings for an elevated Kith experience. Through a corporate rebranding project carried out by GNU, we have made various enhancements to our offerings while upholding founding values of sincerity, originality and passion. Find out more about Kith’s corporate rebranding efforts by our appointed brand consultant GNU
