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Pico International (M) Sdn. Bhd.
by Pico International (M) Sdn. Bhd.957 views @ 10-Jan-2018
Pico is a global leader in Total Brand Activation. We specialize in engaging people, creating experiences and activating brands.
Leveraging a track record in experience design that spans half a century, Pico creates immersive audience engagements which harness the power of technology, content and our many production services – delivering extraordinary experiences to millions of people around the world.
In addition, we understand and address the commercial imperatives of our clients. Pico+ uses an integrated marketing and data-driven approach to optimise return on investment by synergistically blending technological creativity with face-to-face real life engagements; ultimately transforming brand experiences into compelling and long-lasting results that ignite interest, stimulate trial and generate loyalty in measurable ways.
Our strength is inspired by the diversity of our some 2,000 professionals working in around 40 major cities worldwide and from the depth of our understanding of different cultures and industry practices. Backed by some 80,000 sq. m. of modern production facilities, we are a global leader empowered with the capability to achieve our clients’ missions across multiple activation platforms – from exhibitions and events, retail, themed environments, visual identity, sports marketing and overlays, and venue management and consultation; to content, sponsorship activation, below-the-line and above-the-line engagement marketing, and digital and technology solutions.
The Pico Group won the Silver award in the B2B Agency category and Bronze in the Event Agency category at Marketing Magazine’s Agency of the Year Awards 2017 in Hong Kong. The Pico Group was the Best Marketing Website winner at WebAward 2017, organized by the US-based Web Marketing Association. From 2014 to 2016, CEI Asia magazine voted the Pico Group into the top two on its Best Event Agency in Asia Pacific list for three consecutive years. In North America, the Pico Group has been listed as one of Special Events magazine’s 50 Top Event Companies since 2012.
Pico Far East Holdings Limited has been listed on the Hong Kong Stock Exchange since 1992 (HKEX Stock Code: 752). Our associate company, Pico (Thailand) Public Company Limited was also listed on Thailand’s MAI in 2004 (Stock Code: PICO). In Financial Year 2016, Pico Far East Holdings Limited reported a turnover of US$534 million and a market capitalisation of US$407 million.
Vision
Our vision guides every aspect of our business by articulating what we need to accomplish to achieve sustainable and healthy growth.
Mission
- Our mission declares our purpose as a company and serves as the standard to guide our decisions and actions.
- To be our clients’ partner of choice through delivering innovative and effective solutions that continuously exceed their expectations.
Quality
The Pico Group aims to create a better world for our people, our stakeholders and our planet.
With a mission to be our clients' partner of choice and our people’s employer of choice, the Pico’s Vision 2020 makes a commitment to delivering quality
across every aspect of our business: people, place, profit, planet and professionalism. It focuses on quality in each of these areas, and will allow us to achieve sustainable and
healthy growth and become a leader in environmental best practice, health and safety, and corporate social responsibility.
In each of our offices around the world, Pico strives to exceed our clients' expectations. To do this, we are constantly upgrading and improving our capabilities.
The majority of our offices have received several quality, environment management and other professional accreditations.
Additionally, in 2013, our long-standing Pico Eco initiatives were transformed into the Pico Sustainability unit, which provides professional sustainability services
for the global MICE industry and other industries worldwide. Pico Dubai is now a LEED Silver member and a member of Emirates Green Building Council.
Corporate Social Responsibility (CSR)
Everywhere we work, we are part of the community: we and our clients operate there, and our people and their families live there, as part of its very fabric. To Pico, that makes giving back to the community one of the most important things we can do.
We call our efforts “Pico Global Care in Action”, and they involve Pico staff all around the world. Pico Global Care in Action takes the form of everything from engaging in charity to sponsorships, to donating time, money and effort for causes that range from improving the environment to disaster relief, bringing better health and education to communities in need.
It’s all about improving lives today and tomorrow. It improves Pico too, because we find that engagement in community work is a powerful way for our people to build new skills, engage with more people, share knowledge, and most of all, actually see the impact our actions can make on our lives and the lives of others.
We’ve enshrined these ideas in our Corporate Social Responsibility obligation, with its focus on ‘ Employee, Community and Environment’. It is a blueprint for what we and our people can do to help build a better world.
Subsidiaries & Affiliates
The global Pico Group of companies spans Asia, Africa, Australia, Europe, the Middle East, and North and South Americas.
In addition to Pico’s own operating units, the Group also runs subsidiaries and joint ventures under different brands to offer further specialised and distinct services. Some of them have their own impressive portfolios, while others are long-standing industry leaders in their own fields.
Pico Specialties
Transforming brand visions into reality by creating meaningful experiences that deliver optimum returns for clients.
Life at Pico-We believe in People
Behind Pico’s many achievements lie our talented, passionate and determined people. They are the best at what they do, and they do their best for us.
The Pico Group has a worldwide presence built on almost half a century of successful history.
Our fast-paced, inclusive and exciting company culture attracts passionate, visionary thinkers and team players, while our management nurtures talented people, helping them grow with the organisation through a clear, targeted career advancement plan.
Training for success
Pico offers a number of programmes to help with your career and personal development.
Our local learning and development programmes are an important part of the career progression for our high-potential employees, while numerous corporate training courses help enhance the skills and abilities of all our employees.
Pico’s Talent Acceleration Programme (TAP) is a customised and intensive one-week course which brings together young and talented managers from across the world. This fast-paced interactive programme has been running for 30 years and has over 1,000 graduates. Run by university professors, internal and external trainers, TAP covers project management, customer relationship management, leadership and creative sales techniques.
Your performance your reward
Pico rewards performance. The performance-anchored reward approach measures your performance across four parameters: customers, internal business process, learning and growth and financial.
We also identify and nurture high potential employees and provide numerous exciting opportunities for career development.
The Pico network
Our unique global, multicultural background provides a solid platform for networking and the exchange of views and ideas.
- The Pico International Conference
- The Pico International Marketing Meeting
- Group Creative Strategy Meeting
- Group Accountant Conference
- Group Human Resources Conference
