Website is an advance method in order to expand your business grow either it is a small or a big company. In the previous articles, we already discussed about the impact of website and some tips to choose your best website builder. In this article, we will talk about the essential components inside your business website. It is very important to have a draft visual of your website before proceed to the next step which we will discuss later. In order to make it simple, our expert have been simplified all the factors in five basic elements as below.
Home Page
A home page can best described as your main door of your house. All you need first is to welcome them with summaries of your business, short profile and what kind of services or products you are provides. Always remember this is the crucial part to get attention from the visitor where all information have to be clear and straight forward. An expert website designer, John Zhuang said that a clear description has more potential to make visitor stay in the website and caught their attention within 2-3 seconds. In order to achieve it, it should be include of your services/products reviews and some testimonials from your customers especially feedbacks from influence people such as celebrities or athletes.
About Us
After Home page, this is one of the most important page for you to place first as it describe more further about who you are in the market and why they should choose your services/products or trust your business. Starting with history, vision & mission, values and anything you might prefer to put in. In this section, it can be written in chronology or normal paragraph depends on your needs. Many companies also list down their achievements and certifications to proof their company’s credibility and to gain trust from their future customers. In addition, this page will helps job seeker to study and understanding the ambient or working environment of your company before they make an application.
Products & Services
It is very helpful to provide your customer with a separate page of your products/services, this is because to ensure visitor’s mind moving to the next topic and pay all their attention in here. Start with a short brief of all you are selling and then, tell them the details of each item. Try to provide as much information as you can and elaborate it in short, avoid jargon words and straight to the point. The crucial part of all is your pricing, people will easily made decision on this part depending to their consideration and perception about your business. If your services/products a bit expensive, persuade them with a good visual aid, explanation, guarantee and pricing policy to make it acceptable and reasonable to buy. We’re highly recommend you to make your business go online and we’re confident it will expand your business grow in the next 1 to 2 years.
Media Page
Did you ever heard “seeing is believing’? Providing visual aid related with your business background will increase your visitor to become one of your customer. In other hand, media page play a role as your publicity site. Media page can be divided to certain categories such gallery and media exposure site. For images and video gallery, it should be conclude of your store environment, employee’s routines and also customer’s activities/feedback. Put the most beautiful and amazing photography of yours for example, a customer enjoying meals in your restaurant. To maintain business publicity, you can put articles or reviews of your business featured in printing media, social media or broadcast media.
Contact Us
The last thing to do is to make further communication with your business website visitors. After all persuasion and explanation, this site providing details of contact of your business. Do not limit your contact only phone call, make sure to alert with the passage of time. Use whatever social platform such as Facebook or Link In to be able reach by people. Enquiry form also can help visitor to directly send messages or feedbacks without through other sources. And last, pin up your business place at map such as Google Maps for their reference if they wanted to go your physical business place.
These are the basic elements that you need to jot down and prepare first in your draft phase before designing process that we will discuss in the next article. For more tips and consultation, we're website builder based in Johor Bahru are really welcome to help you, let’s us hear what do you want!
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