In recent years, most entrepreneurs agree that mobile is a crucial element on digital marketing, as customers increasingly rely on smartphones and other mobile devices for activities and transactions. Mobile marketing is an absolute method to gain market share. Therefore, a strong digital strategy is necessary for optimized performance in the current B2B environment.
High Response Medium
Mobile growth is strong and on the rise. Statistics shown that mobile communication promotes the highest response rates available in the digital marketing arena. Mobile apps delivering the highest customer response as it allows users to contact efficiently with the provider. Making your website well presented as mobile version is also a good move. Either on application or website, users are expecting less frustrations of visiting your sites or lack of functionality. So, providing a perfect mobile medium is the key to increase response rate in digital market.
E-commerce Evolution
The advancement and flexibility of mobile technology can create a new opportunity for entrepreneurs to expand their business market. E-commerce is taking the internet by storm, 60% of shopping searches are performed on a mobile device; 90% of these searches lead to a purchase. If your business is well planned for mobile strategy, E-commerce will be a huge game changer to your market.
Reaches New Customers
85% of the mobile users are among young people. Millennials are the most active online customers, meaning that your inherently mobile customer base is in a demographic that is likely to respond to creative mobile advertising. This group of users are also very active on social media, making websites such as Facebook and Twitter can be a gold mine for mobile marketing. It’s potential to grab their attention and drive them to both your apps/website through the platforms.
It’s clear that mobile devices have rapidly overtaken the digital scene. If you can’t reach your customers on their mobile devices, you may not reach them all in the near future. By developing a mobile strategy, you can take advantage of the increasing reliance consumers have on their mobile technology. Are you ready to expand your market size? Get your business going in the mobile market with Intelhost services today!
For more info and consultation, please contact Intelhost Business Development Department at Tel +6012-283 6731 | +607-521 1178 | +607-521 1278 | +607-521 1378 or visit us at https://www.intelhost.com.my/?m=mobile-app
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