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Address :
6, Jalan Damanlela, Pusat Bandar Damansara, 50490 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

Contact :
Tel +603-2080 5000
lorraine.capel@carat.com
https://www.carat.com

Redefining Media
Increasingly, media is disrupting our clients’ business models, challenging the way they have historically achieved value through media.

Our purpose is to redefine how we collaborate with clients, colleagues and external media partners.

This means continually challenging the media status quo; seeking to reinvent legacy media models; looking to do things differently in media, to do them better.

We live and breathe to achieve this simple mission of redefining the value of media through four ways - redefining insight, redefining planning, redefining investment and redefining business outcomes.

Our ability to achieve this value is through collaboration with Dentsu Aegis Network portfolio of specialist agencies, operationalised under a unique single-P&L operating model. An integrated platform that gives us the ability and agility to tap into the expertise of the entire network quickly and effectively to answer any brief or challenge.

Our Services
Carat creates innovative media campaigns that work across platforms and deliver real business value.

We leverage the unique Operating Model of our holding company, Dentsu Aegis Network, in each and every market. Our single P&L structure allows us to draw on the capabilities of our sister companies, including dedicated Out Of Home, Digital Performance, Marketing Effectiveness and Creative agencies, to access world-class specialisms and create bespoke teams to meet specific client needs.

We are scalable, specialist and integrated.

Communications Strategy & Planning
Our unique Convergence Planning approach delivers comprehensive ecosystem plans that integrate relevant channels, effective content and valuable experience across Bought, Owned and Earned Media. With strategy at the heart of our real-world approach, we have designed a process that allows our clients to navigate complex media ecosystems seamlessly.

Consumer Insight
We create bespoke consumer behaviour insights based on our market-leading proprietary survey CCS and other proprietary research tools. We provide sophisticated market analysis and strategic recommendations, including clusters, industry and geographical segmentations.

Media Buying
Our mission is to reinvent the supply side. We create innovative, consistent and scalable buying and investment capabilities and media owner partnerships on a global scale, delivering a demonstrable uplift in media performance and a positive impact on business outcome for clients.

Global Media Partnerships
Because we have a complete understanding of our clients’ business and their relationship with media, we can ensure maximum benefits for both parties. By being flexible and very specific for each client, we have set new standards in delivering global media partnerships.

Branded Content & Product Placement
We design, plan and execute bespoke on- and offline branded content platforms and productions as part of integrated communications strategies. We plan and negotiate long-term partnerships and placement based on brand values and strategy.

Mobile Media
In an increasingly converged world, we optimise campaigns based on how consumers use mobile devices. By identifying gaps in existing strategies we create content to drive relevant traffic and optimise existing platforms from a conversion and SEO perspective and tweak paid campaigns to ensure they drive maximum value. Carat has a track record of delivering outstanding work in the mobile space.

Search Engine Marketing
We work with iProspect to deliver cross-channel expertise, advanced analytics and home-grown technologies that ensure you receive advice and execution tailored to your specific needs. We provide bespoke solutions that guarantee improved performance across the largest, most complex search programmes and increase ROI while freeing up resources for strategy and planning.

Social
We design, create and manage fully integrated social media platforms, online PR strategy and campaigns for our clients, with the ability to analyse, monitor and optimise brand presence and reputation online. We moderate and monitor social media conversations inside the largest online communities to drive engagement.

Programmatic
Our best-in-class trading desk allows clients transparent, precisely targeted and timely multi-platform media strategies. We partner with leading media platform technologies to create and manage audiences across channels, including display, video, mobile and social, and leverage client data, effective third party sources and our own insights to deliver tangible results.

Data Management
Web analytics is critical to any business’ understanding of their media campaigns. We can maximise data management and efficiency to ensure clients profit from meaningful and relevant insight.

Direct Marketing & CRM
We design and create everything from basic campaigns to full CRM systems, including customer platforms and communication systems, both on- and offline.

Out of Home
We understand how best to integrate out-of-home advertising into a client’s wider media ecosystem, and we work closely with our sister agency, Posterscope, to understand how consumers use emerging and evolving technologies.

Experiential
We specialise in fresh thinking to develop effective activation platforms together with our sister agencies, Denstu Sports Asia and PSLive, that inspire and engage consumers.

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